Introducing Toxic Bags

Introducing Toxic Bags

Introducing Toxic Bags

A new bag brand from the makers of 3 Legged Thing.

From the people that brought you 3 Legged Thing, this year’s judgement day is the launch of new UK super-brand – Toxic.

Toxic is the culmination of five years’ development and innovation in carryology. Launching with a pair of camera bags to suit all types of photographer, the Toxic brand brings together British design, coupled with a fusion of alien and reptilian design concepts.

The brainchild of 3 Legged Thing founder, Danny Lenihan, Toxic is a bold approach in a market saturated with staid and corporate designs. This dystopian collection is a callback to the origins of 3 Legged Thing, with iconic artworks and a design intensity which rips up the rule book, drops it in acid, and launches it into oblivion.

Valkyrie-artwork
Wraith-artwork

So why the name? Because the company aims to achieve the highest standards, whilst ensuring working conditions in partner factories are indicative of their values, and the workers are treated with respect. Manufacturing processes minimise waste, and limit the use of plastic content, and where possible, source recycled ocean plastics. The brand challenges the dull, corporate-looking aesthetic of traditional bags. The brand is a corrosion of conformity – designed to handle the rigours of professional use and provide effortless workflow and innovative organisation, and do it with style. Toxic bags are for photographers of all shapes, sizes, ages, genders, colours, and cultures.

“This has been a long time coming, and it’s so exciting to launch another brand, eleven years after I brought 3 Legged Thing to the world," said Danny Lenihan, CEO and Founder of Toxic and 3 Legged Thing. "I have much greater aspirations for Toxic, and we’re already working on an entire range of bags for hiking, gym, kit bags, fashion and any number of other bags that you see every day on the high street. I’ve spent five years working on the initial designs, honing and redesigning to optimise everything, from the aesthetics, to the workflow, to security and protective innovations.”

VALKYRIE-ONYX-L-3012
WRAITH-SAPP-L-3240

Toxic bags aren’t simply about aesthetics. The first two bags – the Valkyrie camera backpack, and Wraith messenger / sling bag - feature a variety of innovations, along with smart organisation, premium comfort and luxurious fabrics to create ultimate functionality and ease of use.

Each of the bags is available in two sizes and three colours – Onyx, Emerald, and Sapphire -  and they offer choices beyond the standard “let’s make everything black” ideology.

3LT_2027
VALKYRIE-SAPP-M_3064-5

Setting them apart from other bags, Valkyrie and Wraith boast a range of innovations seldom seen in camera bags including the ‘Frog’ pocket, a water-resistant wet/dry pocket that gives users a place to stash wet gear away from precious electronics. Internally consideration has been given to all the smaller items photo and videomakers need to carry. To solve this Toxic has created Pocket Dividers - bag dividers with integrated pockets that ensure cables, cloths, filters and the like can be stowed separately.

Both bags are constructed from premium fabrics including Toxic’s own unique jacquard, which combines a vintage map of our home village, Stagsden, with a reptilian print. Due to the woven pattern, and the way the fabric is cut to tesselate, this means each bag will be unique.

VALKYRIE-ONYX-M_3335-2
3LT_3194

Toxic’s Valkyrie backpack is available in Medium (20L) and Large (25L) sizes. With quality YKK standard or Aquaguard zippers on all compartments to keep gear secure, there’s even a secret stash pocket to stow money or a passport.

The Valkyrie backpack has a soft-touch protective padded pocket for laptop or tablet carry – up to 13” in the medium and up to 15” in the large bag, that keeps them separate from the main interior space.

VALKYRIE-SAPP-L-3414
VALKYRIE-ONYX-M-1390

Externally Valkyrie is built for comfort as the rear fascia features a 3-point, air-flow back support system, with cushioned lumbar and scapula pads, designed to allow air to flow freely, keeping users’ backs cool. The shoulder straps have been contoured to fit all body shapes and sizes, and feature thick, comfortable padding with air-mesh. They feature both horizontal and vertical webbing, for attachment of accessories. An adjustable chest strap adds security, and detachable padded waist straps are included for comfort, and security on more challenging terrains.

Valkyrie can carry even more gear on the outside, with built-in tripod carry straps and retaining loop to hold the legs together when walking. All straps stowaway when not needed. A roomy side pocket can carry a drinks bottle or small marsupial.

VALKYRIE-SAPP-M-3453
VALKYRIE-EMER-M-0965_1

Wraith is a camera messenger / sling bag that challenges conventional design, and is available in Medium (15L) and Large (20L) sizes. The bag’s front flap protects the two organiser pockets, that have counter-flow zips to prevent side access or theft and houses a hidden pocket for those valuable items like cash and passports.

At the rear of Wraith is the laptop pocket, with corner access YKK Aquaguard zipper. The rear panel also houses a luggage strap, for connecting to suitcases or roller bags. The side of the bag features a mesh pocket for a water bottle or flask.

WRAITH-BOTH-1582
WRAITH-SAPP-L-3200

The shoulder strap is made of woven nylon webbing, smooth and tactile, with easily adjustable length, and finished with a detachable shoulder pad, with air-mesh and silicone grips. It has a choice of side or rear attachment points to enable use as a messenger or sling style bag. All D-rings and hardware are Duralock nylon and designed to withstand the rigours of every day professional use.

WRAITH-ONYX-M_2948-8
WRAITH-SAPP-M_2404-1

Valkyrie and Wraith are available to pre-order now with an introductory 20% discount via MorallyToxic.com and select retailers. Products will be shipped and in-store from 1st November 2021 onwards.

Wraith has a suggested retail price of £169.99 / US$209.99 / €166.66 (Medium) and £179.99 / US$219.99 / €174.99 (Large)

Valkyrie has a suggested retail price of £259.99 / US$299.99 / €249.99 (Medium) and £269.99 / US$309.99 / €258.33 (Large)

Related Products
Related Posts
  1. What's In My Bag - Diana Meraz What's In My Bag - Diana Meraz

    What does Toxic Design Wizard Diana Meraz keep in her Valkyrie backpack?

  2. Shutterbug Reviews Wraith Camera Messenger Bag Shutterbug Reviews Wraith Camera Messenger Bag

    Jon Sienkiewicz reviews our Wraith camera messenger bag for Shutterbug

  3. Jimmy Cheng From Red35 Checks Out Our New Camera Bags Jimmy Cheng From Red35 Checks Out Our New Camera Bags

    Olympus Ambassador Jimmy Cheng takes a look at our new camera bags Wraith and Valkyrie.

  4. Camera Jabber Talk Wraith Camera Messenger/Sling bag Camera Jabber Talk Wraith Camera Messenger/Sling bag

    Angela Nicholson looks at our Wraith camera messenger bag and talks about all it's epic features.