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An epic new bag brand that defies convention, and creates effortlessly stylish, unique bags, packed with innovation, and smart organisation features.
We strive to achieve the highest standards, whilst ensuring the working conditions in our partner factories are indicative of our values, and the workers are treated with respect, and given the correct tools and safety equipment to fulfil their jobs. We use cleverly designed tessellating patterns to minimise waste materials and shred and recycle any cut-offs. We use the bare minimum of plastic content, and where possible we source recycled ocean plastics.
We refuse to bow to the tired, unimaginative, corporate and dull products that have flooded our industry for decades. Our brand is a corrosion of conformity, designed to handle the rigours of professional use, and provide effortless workflow and innovative organisation. Aesthetically we challenge convention and embrace diversity. Why should a camera bag look like a camera bag? Because that’s how it’s always been done? We don’t make bags that look like briefcases for bankers and lawyers, we make bags for people – photographers of all shapes, sizes, ages, genders, colours and cultures.
We aspire to premium quality, flawless dynamics, extraordinary style, minimum fuss and maximum impact.
We have commissioned artwork for each of our bags by the awesome Brooke Thompson. Take a look at his work here, alongside some early design concepts by our Designer, Diana Meraz.
Designed at our headquarters in Stagsden, England, we aim for our bags to be innovative, smart, and kind to the planet. Learn more about how they're made using the link below.